SAISON Sans
SAISON Sans
SAISON Card made its debut in 1983.
Its logo design was the result of
a collaboration between Seiji Tsutsumi,
the owner of the SAISON Group and a poet and novelist,
and Ikko Tanaka,
a prominent figure in Japanese graphic design.
This design continues to embody the SAISON brand today.
The lifelong commitment of these two visionaries was
to create rich culture
in our lives through business and design.
SAISON Sans, the typeface inherits the identity of SAISON,
is created to preserve and continue this enduring spirit.
G, which appropriately is
the first letter of “geometric”
M for “modern”
f, t, r for “future”
SAISON Sans is a geometric sans-serif typeface defined by its clean, geometric shapes. However, creating beautiful letters involves more than just combining circles and straight lines. The proportions of each letter have been reviewed and adjusted to account for optical illusions with smoothed and refined outlines. Details such as gently chamfering the sharp overshoots of the letters like “M” have been carefully considered. The result is a cohesive and versatile typeface, refined to work harmoniously in a variety of contexts.
The SAISON Card was created with the goal of becoming not just a means of payment,
but a communication tool that embodies a lifestyle.
Now is the time for a new era, we are looking ahead to the future of the Group,
envisioning a future that transcends time and borders,
and connects with people’s lives all over the world.
SAISON Sans Advance offers a new dimension to the SAISON Sans typeface.
Designed with an emphasis on readability and effective communication,
it aims to convey SAISON’s culture on a global scale
and broaden the communications to the world.
SAISON Sans Linear
SAISON Sans Advance Contrast
The subtle modulation of contrast creates a sense of quality
while maintaining a human and emotional touch.
SAISON Sans Advance introduces contrast to the original SAISON Sans design that is composed of uniform strokes. By adding subtle modulations to the stroke thickness, the typeface creates a natural stress reminiscent of calligraphic flows, resulting in a more elegant and refined impression. This not only exude a sense of history and dignity but also enhances readability when composed into text, making it a suitable typeface for conveying the message of the SAISON brand.
A/DF. MORYARTI inc./AD. Kent Mori/D. Masatoshi Sakai/Eng. Yuki Matsubayashi/CD. Kei Sato（Fontworks, Inc.）/Dr. Masaru Yokota（Camp Inc.）/PM. Hikari Kaneda（Camp Inc.）/W. Naoko Noguchi（PRINTGEEK）/Tr. Eric Q. Liu/ A/DF. MORYARTI inc./AD. Kent Mori/D. Masatoshi Sakai/Eng. Yuki Matsubayashi/CD. Kei Sato（Fontworks, Inc.）/Dr. Masaru Yokota（Camp Inc.）/PM. Hikari Kaneda（Camp Inc.）/W. Naoko Noguchi（PRINTGEEK）/Tr. Eric Q. Liu/
Graphic and font sample images: Quoted from Joachim Müller-Lancé's presentation materials.
