Management Report FY2016
27/40 Enhancement of Corporate Business Power and Strategic Tools
This slide shows our activities in the area of marketing towards corporations. In the beginning, we used to enter into alliances with retail institutions and our marketing effort targeted individuals. Our method was to issue cards to individuals at shops, individuals who do not have cards, particularly women, enabling them to use these cards right there and then. This method enabled us to make many innovations in the card business, but from now on we would like to get more business enterprises or organizations as our customers, well, get all of them. The idea is to issue corporate cards in various ways. We are going to issue Nitori corporate cards, or issue corporate cards geared to CONCUR, a cost settlement system promoted through the well-known Concur Fusion events.