Management Report FY2016
19/40 Challenge to the new business model (3)
Another point is to enhance the versatility, liquidity, and the added value of the Eikyufumetsu points, which are the only thing our credit cards are differentiated by. Because, the truth is, there is just no other company, which is doing the Eikyufumetsu points.For that reason, we can create an economic zone of our own. And the fact that our Eikyufumetsu points were adopted by mijika of the Japan Post Bank is, in that sense, quite interesting. We have thus started something on the lines of a point management service, and scored a hit here, which is, in my honest opinion, a good thing indeed. And in the future we are thinking of going ahead of the competition and doing all kinds of things with points such as making a platform for point exchange.